squash...

no added sugar 
(cool)

improved! - now 30% more fruit juice
(ok, but its a new flavour... but then i suppose the fact that there is now a flavour implies that more fruit was used than before...)

cherries & berries squash - double strength
(hell yeah... concentrate it baby)

concentrated no added sugar apple, cherry, strawberry & raspberry juice drink with sweeteners
(hence the lack of extra sugar)

use half as much! 30+ servings
(wicked. now, how much was i supposed to use in the first place?!)

...
(serving suggestion is sadly lacking, but i bet it would go great on a roll with a bit of salad leaf... typical serving suggestions, that don't involve cereal, suggest that this is the normal way of serving everything...)